Beverly Zabawskyj

Connecting human insights to
product strategy

I’m a research leader based in Toronto, with 8+ years of experience working on Chrome’s Developer Tools, Google Stadia’s game development & porting ecosystem, and Genesys’ Customer Experience product suite.

I’m adept at leveraging my education as an engineer with mixed methods research to navigate complex technology spaces and engage with highly specialized technical users.

My expertise:

Mixed Methods

In-depth Interviews, Surveys, Diary Studies, Task Analysis, Usability Studies, Heuristic Analysis, Persona and Segment Development, Workshop Facilitation, Intercept research.

Remote Research Tools

Miro, Figma/FigJam, UserTesting, Qualtrics, Optimal Workshop, Typeform, In-house tools

Generative Research

Uncovering user needs, workflows, pain points, and motivations for a strong base understanding.

Evaluative Research

Assessing existing products, features, and workflows for usability issues and improvement opportunities.

High Quality Synthesis & Deliverables

Structuring rich analytical research processes, templates, and deliverables developed from 8+ years of projects.

Cross-functional & International Stakeholder Collaboration

Specialized & Niche User Recruitment

Strategic Insight Advocacy

Translating research insights to inform product roadmaps, feature prioritization, and overall product strategy.

Scaling Research Initiatives through Vendor Partnerships

UX Leadership & Community Building

Case Studies: